Marketing resources

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SEO Guide Overview

The Marqz SEO Guide walks you through the fundamentals & many best practices for SEO. Allowing you to develop a comprehensive strategy to drive organic traffic to your site.

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SEO Ranking Factors

There is no Silver Bullet in SEO. When you take into the array of factors and execute well, each optimization leads to overall success. Let's discuss several of the most important SEO ranking factors.

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HTML & Schema

Let's discuss the HTML, HTML5, & JSON-LD that you should be using to help search engines crawl the content on your pages and enable content to load quickly.

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Keywords & Content

Keyword research is the foundation of your SEO strategy. Let's discuss the various factors you should consider when doing keyword research and creating your content.

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Trust & Authority

In this section we discuss how Trust, Reputation, & Engagement effect SEO efforts.

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SEO Landmines

Black hat SEO deploys techniques that manipulate ranking signals to gain unfair advantages over the competition. Using them can result in  a ranking penalty or getting banned from the search results!

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SEO Trends

These emerging trends of SEO have very unique nuances to that you should consider. Learn more in this section of our SEO guide.

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SEO Tools

Learn about five search engine optimization tools you can be using in 2021 and beyond. Both free and paid options.

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Link Building

Major search engines consider backlinks as “votes” for a specific page. Learn how you can Improve your SERP rankings & increasing the total visitors coming to your website.

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Ecommerce SEO

In this section you'll learn about optimizing your ecommerce site. If you’re looking to get more targeted traffic (and customers) from search, you’ll love this section of our guide.

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