Loss Aversion

Your customers tend to be loss averse, here’s what that means and why you need to be aware of its presence.

Whenever people think about making a change, they first compare that change to their current state/status quo. To help foster a conclusion that results in change, the advantages commonly need to be twice as good as the risk involved.

If people have to give up something they like or are content with, the benefit such as lower costs, better speed, or any other positive change must be as least twice better to make up for the loss of the status quo solution.

Note, the new thing need not be twice as “good” as the old, but the upside must be perceived as twice as large as any possible downsides. (You must overcome any switching costs involved in your transaction)

SEO Guide Sections

Your customers tend to be loss averse, here’s what that means and why you need to be aware of its presence.

Whenever people think about making a change, they first compare that change to their current state/status quo. To help foster a conclusion that results in change, the advantages commonly need to be twice as good as the risk involved.

If people have to give up something they like or are content with, the benefit such as lower costs, better speed, or any other positive change must be as least twice better to make up for the loss of the status quo solution.

Note, the new thing need not be twice as “good” as the old, but the upside must be perceived as twice as large as any possible downsides. (You must overcome any switching costs involved in your transaction)

SEO Guide Sections

Your customers tend to be loss averse, here’s what that means and why you need to be aware of its presence.

Whenever people think about making a change, they first compare that change to their current state/status quo. To help foster a conclusion that results in change, the advantages commonly need to be twice as good as the risk involved.

If people have to give up something they like or are content with, the benefit such as lower costs, better speed, or any other positive change must be as least twice better to make up for the loss of the status quo solution.

Note, the new thing need not be twice as “good” as the old, but the upside must be perceived as twice as large as any possible downsides. (You must overcome any switching costs involved in your transaction)

SEO Guide Sections

Your customers tend to be loss averse, here’s what that means and why you need to be aware of its presence.

Whenever people think about making a change, they first compare that change to their current state/status quo. To help foster a conclusion that results in change, the advantages commonly need to be twice as good as the risk involved.

If people have to give up something they like or are content with, the benefit such as lower costs, better speed, or any other positive change must be as least twice better to make up for the loss of the status quo solution.

Note, the new thing need not be twice as “good” as the old, but the upside must be perceived as twice as large as any possible downsides. (You must overcome any switching costs involved in your transaction)

SEO Guide Sections

Your customers tend to be loss averse, here’s what that means and why you need to be aware of its presence.

SEO Guide Sections

Your customers tend to be loss averse, here’s what that means and why you need to be aware of its presence.

Whenever people think about making a change, they first compare that change to their current state/status quo. To help foster a conclusion that results in change, the advantages commonly need to be twice as good as the risk involved.

If people have to give up something they like or are content with, the benefit such as lower costs, better speed, or any other positive change must be as least twice better to make up for the loss of the status quo solution.

Note, the new thing need not be twice as “good” as the old, but the upside must be perceived as twice as large as any possible downsides. (You must overcome any switching costs involved in your transaction)