SEO Trends

Fret not, these emerging trends do not completely new SEO skills. Many of the core techniques we've discussed in this guide remain applicable. However, there are unique nuances to these trends that you should consider.

Voice search is emerging and growing
Smart speakers and voice search are growing at a rapid rate. Current conventional wisdom is that voice searches tend to be longer and in the form of a question. Optimizing for the featured snippet with FAQ's and content that directly answers these questions can help you rank.

Local, Video, & Image

Local
Brick & mortar & local services businesses can really benefit from Local SEO. Claiming and optimizing your Google My Business listing will help establish your presence on Google Search and Maps. Linking your GMB to Bing places can also give you the same benefits on Bing. Having presence on local business directories such as Yelp can also help drive traffic directly to your business. Google Screened is another great method to get a prominent position in the search results.

Video
With video you'll want to focus on ranking in both YouTube and Google. If your audience is on YouTube.com, average watch time and click through rate are critical ranking factors. When embedding videos onto your websites, you'll want to optimize with structured data by using Schema's videoObject. You can also you can also transcript your video into text directly on the page.

Image
When optimizing your images begin with image file name itself, ideally, use keywords the image could rank for. Image alt and title tags are the next simplest settings that can help images rank higher. Your image link attributes also provide context to search engines regarding the destination page. You can also use structured data with Schema's imageObject to provide the search engines additional information.

Google Page Experience

In Google's own words "Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value." These new page experience signals are as follows.
Largest Contentful Paint (LCP) is a user-centric metric for measuring perceived load speed as it marks the point in the page load timeline when the page's main content has likely loaded.
First Input Delay (FID) measures the time from when a user first interacts with your site to the time when the browser is actually able to respond to that interaction.
Cumulative Layout Shift (CLS) measures the cumulative score of all unexpected layout shifts, content and image shifts happen on a given website.
Mobile-Friendliness More than half of global web traffic comes from smartphones and tablets. Responsive web development is now the standard.
HTTPS Websites today should run on Hypertext Transfer Protocol Secure (HTTPS) to be considered trustworthy. From Google's perspective there is no question when it comes to HTTPS vs HTTP. Search engines prefer your website run on HTTPS.
No Intrusive Interstitials The content on the page is easily accessible to the user. Making users jump through hoops such as an intrusive pop with a hard to click exit button decease user experience.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Fret not, these emerging trends do not completely new SEO skills. Many of the core techniques we've discussed in this guide remain applicable. However, there are unique nuances to these trends that you should consider.

Voice search is emerging and growing
Smart speakers and voice search are growing at a rapid rate. Current conventional wisdom is that voice searches tend to be longer and in the form of a question. Optimizing for the featured snippet with FAQ's and content that directly answers these questions can help you rank.

Local, Video, & Image

Local
Brick & mortar & local services businesses can really benefit from Local SEO. Claiming and optimizing your Google My Business listing will help establish your presence on Google Search and Maps. Linking your GMB to Bing places can also give you the same benefits on Bing. Having presence on local business directories such as Yelp can also help drive traffic directly to your business. Google Screened is another great method to get a prominent position in the search results.

Video
With video you'll want to focus on ranking in both YouTube and Google. If your audience is on YouTube.com, average watch time and click through rate are critical ranking factors. When embedding videos onto your websites, you'll want to optimize with structured data by using Schema's videoObject. You can also you can also transcript your video into text directly on the page.

Image
When optimizing your images begin with image file name itself, ideally, use keywords the image could rank for. Image alt and title tags are the next simplest settings that can help images rank higher. Your image link attributes also provide context to search engines regarding the destination page. You can also use structured data with Schema's imageObject to provide the search engines additional information.

Google Page Experience

In Google's own words "Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value." These new page experience signals are as follows.
Largest Contentful Paint (LCP) is a user-centric metric for measuring perceived load speed as it marks the point in the page load timeline when the page's main content has likely loaded.
First Input Delay (FID) measures the time from when a user first interacts with your site to the time when the browser is actually able to respond to that interaction.
Cumulative Layout Shift (CLS) measures the cumulative score of all unexpected layout shifts, content and image shifts happen on a given website.
Mobile-Friendliness More than half of global web traffic comes from smartphones and tablets. Responsive web development is now the standard.
HTTPS Websites today should run on Hypertext Transfer Protocol Secure (HTTPS) to be considered trustworthy. From Google's perspective there is no question when it comes to HTTPS vs HTTP. Search engines prefer your website run on HTTPS.
No Intrusive Interstitials The content on the page is easily accessible to the user. Making users jump through hoops such as an intrusive pop with a hard to click exit button decease user experience.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Fret not, these emerging trends do not completely new SEO skills. Many of the core techniques we've discussed in this guide remain applicable. However, there are unique nuances to these trends that you should consider.

Voice search is emerging and growing
Smart speakers and voice search are growing at a rapid rate. Current conventional wisdom is that voice searches tend to be longer and in the form of a question. Optimizing for the featured snippet with FAQ's and content that directly answers these questions can help you rank.

Local, Video, & Image

Local
Brick & mortar & local services businesses can really benefit from Local SEO. Claiming and optimizing your Google My Business listing will help establish your presence on Google Search and Maps. Linking your GMB to Bing places can also give you the same benefits on Bing. Having presence on local business directories such as Yelp can also help drive traffic directly to your business. Google Screened is another great method to get a prominent position in the search results.

Video
With video you'll want to focus on ranking in both YouTube and Google. If your audience is on YouTube.com, average watch time and click through rate are critical ranking factors. When embedding videos onto your websites, you'll want to optimize with structured data by using Schema's videoObject. You can also you can also transcript your video into text directly on the page.

Image
When optimizing your images begin with image file name itself, ideally, use keywords the image could rank for. Image alt and title tags are the next simplest settings that can help images rank higher. Your image link attributes also provide context to search engines regarding the destination page. You can also use structured data with Schema's imageObject to provide the search engines additional information.

Google Page Experience

In Google's own words "Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value." These new page experience signals are as follows.
Largest Contentful Paint (LCP) is a user-centric metric for measuring perceived load speed as it marks the point in the page load timeline when the page's main content has likely loaded.
First Input Delay (FID) measures the time from when a user first interacts with your site to the time when the browser is actually able to respond to that interaction.
Cumulative Layout Shift (CLS) measures the cumulative score of all unexpected layout shifts, content and image shifts happen on a given website.
Mobile-Friendliness More than half of global web traffic comes from smartphones and tablets. Responsive web development is now the standard.
HTTPS Websites today should run on Hypertext Transfer Protocol Secure (HTTPS) to be considered trustworthy. From Google's perspective there is no question when it comes to HTTPS vs HTTP. Search engines prefer your website run on HTTPS.
No Intrusive Interstitials The content on the page is easily accessible to the user. Making users jump through hoops such as an intrusive pop with a hard to click exit button decease user experience.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Fret not, these emerging trends do not completely new SEO skills. Many of the core techniques we've discussed in this guide remain applicable. However, there are unique nuances to these trends that you should consider.

Voice search is emerging and growing
Smart speakers and voice search are growing at a rapid rate. Current conventional wisdom is that voice searches tend to be longer and in the form of a question. Optimizing for the featured snippet with FAQ's and content that directly answers these questions can help you rank.

Local, Video, & Image

Local
Brick & mortar & local services businesses can really benefit from Local SEO. Claiming and optimizing your Google My Business listing will help establish your presence on Google Search and Maps. Linking your GMB to Bing places can also give you the same benefits on Bing. Having presence on local business directories such as Yelp can also help drive traffic directly to your business. Google Screened is another great method to get a prominent position in the search results.

Video
With video you'll want to focus on ranking in both YouTube and Google. If your audience is on YouTube.com, average watch time and click through rate are critical ranking factors. When embedding videos onto your websites, you'll want to optimize with structured data by using Schema's videoObject. You can also you can also transcript your video into text directly on the page.

Image
When optimizing your images begin with image file name itself, ideally, use keywords the image could rank for. Image alt and title tags are the next simplest settings that can help images rank higher. Your image link attributes also provide context to search engines regarding the destination page. You can also use structured data with Schema's imageObject to provide the search engines additional information.

Google Page Experience

In Google's own words "Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value." These new page experience signals are as follows.
Largest Contentful Paint (LCP) is a user-centric metric for measuring perceived load speed as it marks the point in the page load timeline when the page's main content has likely loaded.
First Input Delay (FID) measures the time from when a user first interacts with your site to the time when the browser is actually able to respond to that interaction.
Cumulative Layout Shift (CLS) measures the cumulative score of all unexpected layout shifts, content and image shifts happen on a given website.
Mobile-Friendliness More than half of global web traffic comes from smartphones and tablets. Responsive web development is now the standard.
HTTPS Websites today should run on Hypertext Transfer Protocol Secure (HTTPS) to be considered trustworthy. From Google's perspective there is no question when it comes to HTTPS vs HTTP. Search engines prefer your website run on HTTPS.
No Intrusive Interstitials The content on the page is easily accessible to the user. Making users jump through hoops such as an intrusive pop with a hard to click exit button decease user experience.

*Each core ranking signal must be adopted and implemented to ensure a website gets crawled and indexed by Google and gains better rankings on the SERPs.
SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Fret not, these emerging trends do not completely new SEO skills. Many of the core techniques we've discussed in this guide remain applicable. However, there are unique nuances to these trends that you should consider.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO