SEO Guide Overview

The Marqz SEO Guide walks you through the fundamentals & best practices for SEO so you can develop a comprehensive strategy to drive organic traffic to your site. In the guide, we review SEO factors in depth, and provide tactics from experts on search engine optimization that will help your website get more visitors from organic search.

What is search engine optimization?
Search engine optimization (SEO) is a digital marketing strategy and process that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO primarily targets unpaid traffic rather than direct or paid web traffic.

Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

How does SEO work?

Search engines use bots (aka spiders) to crawl web pages, collecting information about those pages and placing them in an index. The index can be thought of as a library where a librarian can pull a book (web page) to help you find exactly what you’re looking for. In this library many books (web pages) are pulled, known as the SERPS. (Search Engine Ranking Pages)

The algorithms analyze web pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results (SERP) for each unique query.

Unlike paid advertising, you can’t pay search engines to get higher organic search rankings. Which means SEO experts must deploy strategic and long term tactics to improve SEO performance over time. 

To sum it up, search engine algorithms are engineered to surface the most relevant, authoritative pages and provide users with a great search experience. Optimizing your site with the SEO best practices in this guide can help your pages rank higher!

Why is SEO important?

Users conduct trillions of searches every year, often with commercial intent to find information about products and services. This makes SEO a vital part of any and all digital marketing efforts. Search often leads to the first interaction point between people and brands. Better rankings and greater visibility in search results can have a significant impact on your bottom line.

Features like rich results and Knowledge Panels in the search results can also increase visibility and provide users more information about your company directly in the search results.

SEO is the foundation of a holistic digital marketing ecosystem. When done well SEO compliments other marketing efforts within a mixed marketing campaign. (aka omni-channel marketing).

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

The Marqz SEO Guide walks you through the fundamentals & best practices for SEO so you can develop a comprehensive strategy to drive organic traffic to your site. In the guide, we review SEO factors in depth, and provide tactics from experts on search engine optimization that will help your website get more visitors from organic search.

What is search engine optimization?
Search engine optimization (SEO) is a digital marketing strategy and process that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO primarily targets unpaid traffic rather than direct or paid web traffic.

Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

How does SEO work?

Search engines use bots (aka spiders) to crawl web pages, collecting information about those pages and placing them in an index. The index can be thought of as a library where a librarian can pull a book (web page) to help you find exactly what you’re looking for. In this library many books (web pages) are pulled, known as the SERPS. (Search Engine Ranking Pages)

The algorithms analyze web pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results (SERP) for each unique query.

Unlike paid advertising, you can’t pay search engines to get higher organic search rankings. Which means SEO experts must deploy strategic and long term tactics to improve SEO performance over time. 

To sum it up, search engine algorithms are engineered to surface the most relevant, authoritative pages and provide users with a great search experience. Optimizing your site with the SEO best practices in this guide can help your pages rank higher!

Why is SEO important?

Users conduct trillions of searches every year, often with commercial intent to find information about products and services. This makes SEO a vital part of any and all digital marketing efforts. Search often leads to the first interaction point between people and brands. Better rankings and greater visibility in search results can have a significant impact on your bottom line.

Features like rich results and Knowledge Panels in the search results can also increase visibility and provide users more information about your company directly in the search results.

SEO is the foundation of a holistic digital marketing ecosystem. When done well SEO compliments other marketing efforts within a mixed marketing campaign. (aka omni-channel marketing).

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

The Marqz SEO Guide walks you through the fundamentals & best practices for SEO so you can develop a comprehensive strategy to drive organic traffic to your site. In the guide, we review SEO factors in depth, and provide tactics from experts on search engine optimization that will help your website get more visitors from organic search.

What is search engine optimization?
Search engine optimization (SEO) is a digital marketing strategy and process that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO primarily targets unpaid traffic rather than direct or paid web traffic.

Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

How does SEO work?

Search engines use bots (aka spiders) to crawl web pages, collecting information about those pages and placing them in an index. The index can be thought of as a library where a librarian can pull a book (web page) to help you find exactly what you’re looking for. In this library many books (web pages) are pulled, known as the SERPS. (Search Engine Ranking Pages)

The algorithms analyze web pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results (SERP) for each unique query.

Unlike paid advertising, you can’t pay search engines to get higher organic search rankings. Which means SEO experts must deploy strategic and long term tactics to improve SEO performance over time. 

To sum it up, search engine algorithms are engineered to surface the most relevant, authoritative pages and provide users with a great search experience. Optimizing your site with the SEO best practices in this guide can help your pages rank higher!

Why is SEO important?

Users conduct trillions of searches every year, often with commercial intent to find information about products and services. This makes SEO a vital part of any and all digital marketing efforts. Search often leads to the first interaction point between people and brands. Better rankings and greater visibility in search results can have a significant impact on your bottom line.

Features like rich results and Knowledge Panels in the search results can also increase visibility and provide users more information about your company directly in the search results.

SEO is the foundation of a holistic digital marketing ecosystem. When done well SEO compliments other marketing efforts within a mixed marketing campaign. (aka omni-channel marketing).

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

The Marqz SEO Guide walks you through the fundamentals & best practices for SEO so you can develop a comprehensive strategy to drive organic traffic to your site. In the guide, we review SEO factors in depth, and provide tactics from experts on search engine optimization that will help your website get more visitors from organic search.

What is search engine optimization?
Search engine optimization (SEO) is a digital marketing strategy and process that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO primarily targets unpaid traffic rather than direct or paid web traffic.

Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

How does SEO work?

Search engines use bots (aka spiders) to crawl web pages, collecting information about those pages and placing them in an index. The index can be thought of as a library where a librarian can pull a book (web page) to help you find exactly what you’re looking for. In this library many books (web pages) are pulled, known as the SERPS. (Search Engine Ranking Pages)

The algorithms analyze web pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results (SERP) for each unique query.

Unlike paid advertising, you can’t pay search engines to get higher organic search rankings. Which means SEO experts must deploy strategic and long term tactics to improve SEO performance over time. 

To sum it up, search engine algorithms are engineered to surface the most relevant, authoritative pages and provide users with a great search experience. Optimizing your site with the SEO best practices in this guide can help your pages rank higher!

Why is SEO important?

Users conduct trillions of searches every year, often with commercial intent to find information about products and services. This makes SEO a vital part of any and all digital marketing efforts. Search often leads to the first interaction point between people and brands. Better rankings and greater visibility in search results can have a significant impact on your bottom line.

Features like rich results and Knowledge Panels in the search results can also increase visibility and provide users more information about your company directly in the search results.

SEO is the foundation of a holistic digital marketing ecosystem. When done well SEO compliments other marketing efforts within a mixed marketing campaign. (aka omni-channel marketing).

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

The Marqz SEO Guide walks you through the fundamentals & best practices for SEO so you can develop a comprehensive strategy to drive organic traffic to your site. In the guide, we review SEO factors in depth, and provide tactics from experts on search engine optimization that will help your website get more visitors from organic search.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO