Keywords & Content

Keyword research is the foundation of your SEO strategy. Hunt for high commercial intent keywords (look for relatively high CPC’s) with SEO difficulty scores that make sense for your website. Keyword volume is also important, but it is not the end all be all. If you target poorly you can end up with tens of thousands of visitors with very low commercial intent.

What are SEO Keywords & Keyword Tips

Identify your keyword goals, do you want to sell your products/services, build awareness of your brand, generate remarketing ad traffic, or maybe feed different parts of your sales funnel. 

You can look for high CPC’s, if companies are spending a lot of money on bids, it tends to correlate with high commercial intent. Meaning a higher likelihood of conversions. SEO difficulty scores below 40 tend to be much easier to rank for. Especially for newer websites that have been around for less than three (3) years.

Take a look at social shares related to your keywords lists. It will give you an idea of the social traction that certain kinds of content have.

Content Marketing Strategy

Once you have your keyword lists built its time to plan content marketing. Take a look at what pages are currently ranking the highest. Take notes about the content types such as blogs, product pages, and landing pages. Also note the content formats such as How-to guides, tutorials, reviews, lists, & comparisons. Lastly you want to take notes of the unique angle & perspective the top ranking websites are using.

A content management system (CMS) can also streamline the content pipeline of your website. It allows for multiple users to schedule content uploads and keeps the design/layout of your content pages consistent. This consistency and pipeline streamline website maintenance & development.

Content Marketing Factors To Keep In Mind

Content Quality & Depth

Really step into the shoes of your audience and produce content that is valuable. Providing users with useful and unique content is what compels them to stay on your pages, building familiarity and trust. Google’s Search Quality Evaluator Guidelines (section 5.1, pg 26) break down the characteristics of high quality content by type.

In Google's own words, a page has high quality content "...when it is created with a high degree of time and effort, and in particular, expertise, talent, and skill...". Take the time to go deep, and provide comprehensive content for your audience.

Multi-Media & FAQ's

What is Multi-Media Content?

Text based content was the foundation of the internet, but it's 2021 and things are changing. Other formats such as video & audio can provide added exposure in the search results.

How to use answers & FAQ schema for SEO? 

A good approach is creating content specifically designed to meet your audiences’ questions. Search engines are increasingly trying to show direct answers in search results. If you directly answer questions, your page could be displayed as a featured snippet or returned as a voice search result.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Keyword research is the foundation of your SEO strategy. Hunt for high commercial intent keywords (look for relatively high CPC’s) with SEO difficulty scores that make sense for your website. Keyword volume is also important, but it is not the end all be all. If you target poorly you can end up with tens of thousands of visitors with very low commercial intent.

What are SEO Keywords & Keyword Tips

Identify your keyword goals, do you want to sell your products/services, build awareness of your brand, generate remarketing ad traffic, or maybe feed different parts of your sales funnel. 

You can look for high CPC’s, if companies are spending a lot of money on bids, it tends to correlate with high commercial intent. Meaning a higher likelihood of conversions. SEO difficulty scores below 40 tend to be much easier to rank for. Especially for newer websites that have been around for less than three (3) years.

Take a look at social shares related to your keywords lists. It will give you an idea of the social traction that certain kinds of content have.

Content Marketing Strategy

Once you have your keyword lists built its time to plan content marketing. Take a look at what pages are currently ranking the highest. Take notes about the content types such as blogs, product pages, and landing pages. Also note the content formats such as How-to guides, tutorials, reviews, lists, & comparisons. Lastly you want to take notes of the unique angle & perspective the top ranking websites are using.

A content management system (CMS) can also streamline the content pipeline of your website. It allows for multiple users to schedule content uploads and keeps the design/layout of your content pages consistent. This consistency and pipeline streamline website maintenance & development.

Content Marketing Factors To Keep In Mind

Content Quality & Depth

Really step into the shoes of your audience and produce content that is valuable. Providing users with useful and unique content is what compels them to stay on your pages, building familiarity and trust. Google’s Search Quality Evaluator Guidelines (section 5.1, pg 26) break down the characteristics of high quality content by type.

In Google's own words, a page has high quality content "...when it is created with a high degree of time and effort, and in particular, expertise, talent, and skill...". Take the time to go deep, and provide comprehensive content for your audience.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Keyword research is the foundation of your SEO strategy. Hunt for high commercial intent keywords (look for relatively high CPC’s) with SEO difficulty scores that make sense for your website. Keyword volume is also important, but it is not the end all be all. If you target poorly you can end up with tens of thousands of visitors with very low commercial intent.

What are SEO Keywords & Keyword Tips

Identify your keyword goals, do you want to sell your products/services, build awareness of your brand, generate remarketing ad traffic, or maybe feed different parts of your sales funnel. 

You can look for high CPC’s, if companies are spending a lot of money on bids, it tends to correlate with high commercial intent. Meaning a higher likelihood of conversions. SEO difficulty scores below 40 tend to be much easier to rank for. Especially for newer websites that have been around for less than three (3) years.

Take a look at social shares related to your keywords lists. It will give you an idea of the social traction that certain kinds of content have.

Content Marketing Strategy

Once you have your keyword lists built its time to plan content marketing. Take a look at what pages are currently ranking the highest. Take notes about the content types such as blogs, product pages, and landing pages. Also note the content formats such as How-to guides, tutorials, reviews, lists, & comparisons. Lastly you want to take notes of the unique angle & perspective the top ranking websites are using.

A content management system (CMS) can also streamline the content pipeline of your website. It allows for multiple users to schedule content uploads and keeps the design/layout of your content pages consistent. This consistency and pipeline streamline website maintenance & development.

Content Marketing Factors To Keep In Mind

Content Quality & Depth

Really step into the shoes of your audience and produce content that is valuable. Providing users with useful and unique content is what compels them to stay on your pages, building familiarity and trust. Google’s Search Quality Evaluator Guidelines (section 5.1, pg 26) break down the characteristics of high quality content by type.

In Google's own words, a page has high quality content "...when it is created with a high degree of time and effort, and in particular, expertise, talent, and skill...". Take the time to go deep, and provide comprehensive content for your audience.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Keyword research is the foundation of your SEO strategy. Hunt for high commercial intent keywords (look for relatively high CPC’s) with SEO difficulty scores that make sense for your website. Keyword volume is also important, but it is not the end all be all. If you target poorly you can end up with tens of thousands of visitors with very low commercial intent.

What are SEO Keywords & Keyword Tips

Identify your keyword goals, do you want to sell your products/services, build awareness of your brand, generate remarketing ad traffic, or maybe feed different parts of your sales funnel. 

You can look for high CPC’s, if companies are spending a lot of money on bids, it tends to correlate with high commercial intent. Meaning a higher likelihood of conversions. SEO difficulty scores below 40 tend to be much easier to rank for. Especially for newer websites that have been around for less than three (3) years.

Take a look at social shares related to your keywords lists. It will give you an idea of the social traction that certain kinds of content have.

Content Marketing Strategy

Once you have your keyword lists built its time to plan content marketing. Take a look at what pages are currently ranking the highest. Take notes about the content types such as blogs, product pages, and landing pages. Also note the content formats such as How-to guides, tutorials, reviews, lists, & comparisons. Lastly you want to take notes of the unique angle & perspective the top ranking websites are using.

A content management system (CMS) can also streamline the content pipeline of your website. It allows for multiple users to schedule content uploads and keeps the design/layout of your content pages consistent. This consistency and pipeline streamline website maintenance & development.

Content Marketing Factors To Keep In Mind

Content Quality & Depth

Really step into the shoes of your audience and produce content that is valuable. Providing users with useful and unique content is what compels them to stay on your pages, building familiarity and trust. Google’s Search Quality Evaluator Guidelines (section 5.1, pg 26) break down the characteristics of high quality content by type.

In Google's own words, a page has high quality content "...when it is created with a high degree of time and effort, and in particular, expertise, talent, and skill...". Take the time to go deep, and provide comprehensive content for your audience.

Multi-Media & FAQ's

What is Multi-Media Content?

Text based content was the foundation of the internet, but it's 2021 and things are changing. Other formats such as video & audio can provide added exposure in the search results.

How to use answers & FAQ schema for SEO? 

A good approach is creating content specifically designed to meet your audiences’ questions. Search engines are increasingly trying to show direct answers in search results. If you directly answer questions, your page could be displayed as a featured snippet or returned as a voice search result.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Keyword research is the foundation of your SEO strategy. Hunt for high commercial intent keywords (look for relatively high CPC’s) with SEO difficulty scores that make sense for your website. Keyword volume is also important, but it is not the end all be all. If you target poorly you can end up with tens of thousands of visitors with very low commercial intent.

What is Multi-Media Content?

Text based content was the foundation of the internet, but it's 2021 and things are changing. Other formats such as video & audio can provide added exposure in the search results.

How to use answers & FAQ schema for SEO? 

A good approach is creating content specifically designed to meet your audiences’ questions. Search engines are increasingly trying to show direct answers in search results. If you directly answer questions, your page could be displayed as a featured snippet or returned as a voice search result.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO