What are SEO Keywords & Keyword Tips
Identify your keyword goals, do you want to sell your products/services, build awareness of your brand, generate remarketing ad traffic, or maybe feed different parts of your sales funnel.
You can look for high CPC’s, if companies are spending a lot of money on bids, it tends to correlate with high commercial intent. Meaning a higher likelihood of conversions. SEO difficulty scores below 40 tend to be much easier to rank for. Especially for newer websites that have been around for less than three (3) years.
Take a look at social shares related to your keywords lists. It will give you an idea of the social traction that certain kinds of content have.