Ecommerce SEO

In this section you'll learn about optimizing your ecommerce site. If you’re looking to get more targeted traffic (and customers) from search, you’ll love this section of our guide.

On-Page SEO
Your title-tags, meta descriptions, & product page content pages should use the common verbiage of your audience.

Common terms you can use
Deals | Review | Best | Online | Free Shipping | Sale | x% off | Guarantee
Example: "The Best Mens Running Shoes" > "Running Shoes" 
Example: "Best Mens Running Shoes: 15% Off & Free Shipping on All Orders" 

Meta Description Example: "Get the very best prices on mens Running Shoes today. Customer satisfaction Guaranteed, click here to see our exclusive deals." 

Product and Category Page Content

When writing your product descriptions, aim for a word count around a 1000. Sprinkle your product name in where it fits naturally without keyword stuffing (5 max). You will also want to use Latent Semantic Indexing (LSI) keywords, these are terms that are related to your product that help search engines understand the content on a webpage.

When it comes to your URL's, keep them short and keyword centric. These tend to preform better than 50+ character URL's.

Schema markup can be insanely beneficial for ecommerce sites. Both product & review rich results give you prime visibility in the search results.

Technical SEO for Ecommerce Sites

Most ecommerce pages don’t have many backlinks pointing to them. Which means that technical SEO is often the “tiebreaker” for Google’s first page. This makes conducting regular technical SEO site audits key.

A common problem ecommerce sites experience is having thousands of pages, which can create a technical SEO nightmare. If you're in this boat you'll want to identify pages that you can delete or noindex, without affecting your bottom line. You'll want to check Google Analytics prior to deleting anything to make sure the pages aren’t bringing in significant traffic.

Another common problem is duplicate or boilerplate content. This error  is one that can sink your site in Google’s search results due to Google Panda. Your first option is to noindex all the pages that are not generating traffic but producing duplicate content. Once you’ve noindexed all of the URLs that need to go, it’s time to tap into the canonical tag (“rel=canonical”).

A canonical tag simply tells search engines that certain pages are exact copies or slight variations of the same page. Finally, it’s time to write unique content for all of the pages that you haven’t noindexed or set up with canonical URLs.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

In this section you'll learn about optimizing your ecommerce site. If you’re looking to get more targeted traffic (and customers) from search, you’ll love this section of our guide.

On-Page SEO
Your title-tags, meta descriptions, & product page content pages should use the common verbiage of your audience.

Common terms you can use
Deals | Review | Best | Online | Free Shipping | Sale | x% off | Guarantee
Example: "The Best Mens Running Shoes" > "Running Shoes" 
Example: "Best Mens Running Shoes: 15% Off & Free Shipping on All Orders" 

Meta Description Example: "Get the very best prices on mens Running Shoes today. Customer satisfaction Guaranteed, click here to see our exclusive deals." 

Product and Category Page Content

When writing your product descriptions, aim for a word count around a 1000. Sprinkle your product name in where it fits naturally without keyword stuffing (5 max). You will also want to use Latent Semantic Indexing (LSI) keywords, these are terms that are related to your product that help search engines understand the content on a webpage.

When it comes to your URL's, keep them short and keyword centric. These tend to preform better than 50+ character URL's.

Schema markup can be insanely beneficial for ecommerce sites. Both product & review rich results give you prime visibility in the search results.

Technical SEO for Ecommerce Sites

Most ecommerce pages don’t have many backlinks pointing to them. Which means that technical SEO is often the “tiebreaker” for Google’s first page. This makes conducting regular technical SEO site audits key.

A common problem ecommerce sites experience is having thousands of pages, which can create a technical SEO nightmare. If you're in this boat you'll want to identify pages that you can delete or noindex, without affecting your bottom line. You'll want to check Google Analytics prior to deleting anything to make sure the pages aren’t bringing in significant traffic.

Another common problem is duplicate or boilerplate content. This error  is one that can sink your site in Google’s search results due to Google Panda. Your first option is to noindex all the pages that are not generating traffic but producing duplicate content. Once you’ve noindexed all of the URLs that need to go, it’s time to tap into the canonical tag (“rel=canonical”).

A canonical tag simply tells search engines that certain pages are exact copies or slight variations of the same page. Finally, it’s time to write unique content for all of the pages that you haven’t noindexed or set up with canonical URLs.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

In this section you'll learn about optimizing your ecommerce site. If you’re looking to get more targeted traffic (and customers) from search, you’ll love this section of our guide.

On-Page SEO
Your title-tags, meta descriptions, & product page content pages should use the common verbiage of your audience.

Common terms you can use
Deals | Review | Best | Online | Free Shipping | Sale | x% off | Guarantee
Example: "The Best Mens Running Shoes" > "Running Shoes" 
Example: "Best Mens Running Shoes: 15% Off & Free Shipping on All Orders" 

Meta Description Example: "Get the very best prices on mens Running Shoes today. Customer satisfaction Guaranteed, click here to see our exclusive deals." 

Product and Category Page Content

When writing your product descriptions, aim for a word count around a 1000. Sprinkle your product name in where it fits naturally without keyword stuffing (5 max). You will also want to use Latent Semantic Indexing (LSI) keywords, these are terms that are related to your product that help search engines understand the content on a webpage.

When it comes to your URL's, keep them short and keyword centric. These tend to preform better than 50+ character URL's.

Schema markup can be insanely beneficial for ecommerce sites. Both product & review rich results give you prime visibility in the search results.

Technical SEO for Ecommerce Sites

Most ecommerce pages don’t have many backlinks pointing to them. Which means that technical SEO is often the “tiebreaker” for Google’s first page. This makes conducting regular technical SEO site audits key.

A common problem ecommerce sites experience is having thousands of pages, which can create a technical SEO nightmare. If you're in this boat you'll want to identify pages that you can delete or noindex, without affecting your bottom line. You'll want to check Google Analytics prior to deleting anything to make sure the pages aren’t bringing in significant traffic.

Another common problem is duplicate or boilerplate content. This error  is one that can sink your site in Google’s search results due to Google Panda. Your first option is to noindex all the pages that are not generating traffic but producing duplicate content. Once you’ve noindexed all of the URLs that need to go, it’s time to tap into the canonical tag (“rel=canonical”).

A canonical tag simply tells search engines that certain pages are exact copies or slight variations of the same page. Finally, it’s time to write unique content for all of the pages that you haven’t noindexed or set up with canonical URLs.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

In this section you'll learn about optimizing your ecommerce site. If you’re looking to get more targeted traffic (and customers) from search, you’ll love this section of our guide.

On-Page SEO
Your title-tags, meta descriptions, & product page content pages should use the common verbiage of your audience.

Common terms you can use
Deals | Review | Best | Online | Free Shipping | Sale | x% off | Guarantee
Example: "The Best Mens Running Shoes" > "Running Shoes" 
Example: "Best Mens Running Shoes: 15% Off & Free Shipping on All Orders" 

Meta Description Example: "Get the very best prices on mens Running Shoes today. Customer satisfaction Guaranteed, click here to see our exclusive deals." 

Product and Category Page Content

When writing your product descriptions, aim for a word count around a 1000. Sprinkle your product name in where it fits naturally without keyword stuffing (5 max). You will also want to use Latent Semantic Indexing (LSI) keywords, these are terms that are related to your product that help search engines understand the content on a webpage.

When it comes to your URL's, keep them short and keyword centric. These tend to preform better than 50+ character URL's.

Schema markup can be insanely beneficial for ecommerce sites. Both product & review rich results give you prime visibility in the search results.

Technical SEO for Ecommerce Sites

Most ecommerce pages don’t have many backlinks pointing to them. Which means that technical SEO is often the “tiebreaker” for Google’s first page. This makes conducting regular technical SEO site audits key.

A common problem ecommerce sites experience is having thousands of pages, which can create a technical SEO nightmare. If you're in this boat you'll want to identify pages that you can delete or noindex, without affecting your bottom line. You'll want to check Google Analytics prior to deleting anything to make sure the pages aren’t bringing in significant traffic.

Another common problem is duplicate or boilerplate content. This error  is one that can sink your site in Google’s search results due to Google Panda. Your first option is to noindex all the pages that are not generating traffic but producing duplicate content. Once you’ve noindexed all of the URLs that need to go, it’s time to tap into the canonical tag (“rel=canonical”).

A canonical tag simply tells search engines that certain pages are exact copies or slight variations of the same page. Finally, it’s time to write unique content for all of the pages that you haven’t noindexed or set up with canonical URLs.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

In this section you'll learn about optimizing your ecommerce site. If you’re looking to get more targeted traffic (and customers) from search, you’ll love this section of our guide.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO