HTML & Schema

This section of the Marqz SEO Guide covers HTML tags including HTML5 semantic tags that you should be using to help search engines crawl the content on your pages and enable content to load quickly. Here's the way to communicate this with HTML & JSON-LD.

Title Tags & Meta Descriptions
These are bits of HTML code in the header of a webpage. They help the search engines understand the content on a page. They are also shown whenever a page appears in search engine results. They serve as a hook to draw readers to a website from the SERP.

Open Graph
Open Graph is an internet protocol created by Facebook to standardize the use of metadata within a webpage to represent the content of a page.
When implemented correctly, they allow for a rich preview of the content on a webpage when shared on social media platforms.

Alt-text
Alt-text is the written copy that appears in place of an image if the image fails to load on a user's screen. This text also helps screen-reading tools describe images to visually impaired readers, increasing accessibility.

Schema Mark Up

Schema is a shared markup language that allows search engines to better understand the content on a page. Structured Data is the actual data that describes the content on a web page. Rich Results are activated by the structured data and allow search engines to present your content in a more prominent, visual way in the search results. To see examples you can explore Google's search gallery.

HTML5 Semantic Elements

Semantic tags allow you to define an element’s purpose on your site. They improve the structure of a website & increase accessibility.

For machines such as Google's spiders or users using screen readers, semantic tags define block-level elements which insurers elements on the site are rendered appropriately.


SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

This section of the Marqz SEO Guide covers HTML tags including HTML5 semantic tags that you should be using to help search engines crawl the content on your pages and enable content to load quickly. Here's the way to communicate this with HTML & JSON-LD.

Title Tags & Meta Descriptions
These are bits of HTML code in the header of a webpage. They help the search engines understand the content on a page. They are also shown whenever a page appears in search engine results. They serve as a hook to draw readers to a website from the SERP.

Open Graph
Open Graph is an internet protocol created by Facebook to standardize the use of metadata within a webpage to represent the content of a page.
When implemented correctly, they allow for a rich preview of the content on a webpage when shared on social media platforms.

Alt-text
Alt-text is the written copy that appears in place of an image if the image fails to load on a user's screen. This text also helps screen-reading tools describe images to visually impaired readers, increasing accessibility.

Schema Mark Up

Schema is a shared markup language that allows search engines to better understand the content on a page. Structured Data is the actual data that describes the content on a web page. Rich Results are activated by the structured data and allow search engines to present your content in a more prominent, visual way in the search results. To see examples you can explore Google's search gallery.

HTML5 Semantic Elements

Semantic tags allow you to define an element’s purpose on your site. They improve the structure of a website & increase accessibility.

For machines such as Google's spiders or users using screen readers, semantic tags define block-level elements which insurers elements on the site are rendered appropriately.


SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

This section of the Marqz SEO Guide covers HTML tags including HTML5 semantic tags that you should be using to help search engines crawl the content on your pages and enable content to load quickly. Here's the way to communicate this with HTML & JSON-LD.

Title Tags & Meta Descriptions
These are bits of HTML code in the header of a webpage. They help the search engines understand the content on a page. They are also shown whenever a page appears in search engine results. They serve as a hook to draw readers to a website from the SERP.

Open Graph
Open Graph is an internet protocol created by Facebook to standardize the use of metadata within a webpage to represent the content of a page.
When implemented correctly, they allow for a rich preview of the content on a webpage when shared on social media platforms.

Alt-text
Alt-text is the written copy that appears in place of an image if the image fails to load on a user's screen. This text also helps screen-reading tools describe images to visually impaired readers, increasing accessibility.

Schema Mark Up

Schema is a shared markup language that allows search engines to better understand the content on a page. Structured Data is the actual data that describes the content on a web page. Rich Results are activated by the structured data and allow search engines to present your content in a more prominent, visual way in the search results. To see examples you can explore Google's search gallery.

HTML5 Semantic Elements

Semantic tags allow you to define an element’s purpose on your site. They improve the structure of a website & increase accessibility.

For machines such as Google's spiders or users using screen readers, semantic tags define block-level elements which insurers elements on the site are rendered appropriately.


SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

This section of the Marqz SEO Guide covers HTML tags including HTML5 semantic tags that you should be using to help search engines crawl the content on your pages and enable content to load quickly. Here's the way to communicate this with HTML & JSON-LD.

Title Tags & Meta Descriptions
These are bits of HTML code in the header of a webpage. They help the search engines understand the content on a page. They are also shown whenever a page appears in search engine results. They serve as a hook to draw readers to a website from the SERP.

Open Graph
Open Graph is an internet protocol created by Facebook to standardize the use of metadata within a webpage to represent the content of a page.
When implemented correctly, they allow for a rich preview of the content on a webpage when shared on social media platforms.

Alt-text
Alt-text is the written copy that appears in place of an image if the image fails to load on a user's screen. This text also helps screen-reading tools describe images to visually impaired readers, increasing accessibility.

Schema Mark Up

Schema is a shared markup language that allows search engines to better understand the content on a page. Structured Data is the actual data that describes the content on a web page. Rich Results are activated by the structured data and allow search engines to present your content in a more prominent, visual way in the search results. To see examples you can explore Google's search gallery.

HTML5 Semantic Elements

Semantic tags allow you to define an element’s purpose on your site. They improve the structure of a website & increase accessibility.

For machines such as Google's spiders or users using screen readers, semantic tags define block-level elements which insurers elements on the site are rendered appropriately.


SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

This section of the Marqz SEO Guide covers HTML tags including HTML5 semantic tags that you should be using to help search engines crawl the content on your pages and enable content to load quickly. Here's the way to communicate this with HTML & JSON-LD.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO