Link Building

Major search engines consider backlinks as “votes” for a specific page. Improving your SERP rankings & increasing the total visitors coming to your website. Links remain one of the most important off-page ranking signals for search engines.

Types of Backlinks
dofollow Links,
tells engines that “the content on the other end of this link is important and should be noted. These are the most valuable links as they pass PageRank.
nofollow Links,
are ignored by search engines algorithms in most cases, meaning they’re less valuable for SEO.
sponsored Links, marks links that are advertisements or paid placements.
ugc Links,
marks user-generated content (UGC) links, such as comments and forum posts, with the ugc value.

Google's documentation on qualifying outbound links.

Created & Earned Links

Created Backlinks
You can create backlinks commenting on blog, adding your site to directories, and social media profiles. Anyone can do this so it's not the most effective way to improve search rankings.

Earned Backlinks
Earned links from high authority and relevant sites will always be the most valuable links you can earn. High authority sites can pass authority through dofollow hyperlinks. So how do you get backlinks? 

Internal Links
Internal links are useful for establishing site architecture and spreading link equity. They help establish the information hierarchy of your site and allowing you to add contextual content across pages.

How do I earn backlinks?

As the old adage goes content is king. Earning back links happens off the back of your content creation. Build valuable and unique content that can support others content. You can use tools such a help a reporter out (HARO) which connects journalists seeking expertise to include in their content.

You can also hunt for broken links on relevant sites using a free tool such as Check My Links. When you find broken links, reach out to let the author know and see if they are open to a new link to be put in. Additionally, if you check a link that goes to a piece of content you have that's fresher and more updated, you can also reach out to see if they are open to updating the link.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Major search engines consider backlinks as “votes” for a specific page. Improving your SERP rankings & increasing the total visitors coming to your website. Links remain one of the most important off-page ranking signals for search engines.

Types of Backlinks
dofollow Links,
tells engines that “the content on the other end of this link is important and should be noted. These are the most valuable links as they pass PageRank.
nofollow Links,
are ignored by search engines algorithms in most cases, meaning they’re less valuable for SEO.
sponsored Links, marks links that are advertisements or paid placements.
ugc Links,
marks user-generated content (UGC) links, such as comments and forum posts, with the ugc value.

Google's documentation on qualifying outbound links.

Created & Earned Links

Created Backlinks
You can create backlinks commenting on blog, adding your site to directories, and social media profiles. Anyone can do this so it's not the most effective way to improve search rankings.

Earned Backlinks
Earned links from high authority and relevant sites will always be the most valuable links you can earn. High authority sites can pass authority through dofollow hyperlinks. So how do you get backlinks? 

Internal Links
Internal links are useful for establishing site architecture and spreading link equity. They help establish the information hierarchy of your site and allowing you to add contextual content across pages.

How do I earn backlinks?

As the old adage goes content is king. Earning back links happens off the back of your content creation. Build valuable and unique content that can support others content. You can use tools such a help a reporter out (HARO) which connects journalists seeking expertise to include in their content.

You can also hunt for broken links on relevant sites using a free tool such as Check My Links. When you find broken links, reach out to let the author know and see if they are open to a new link to be put in. Additionally, if you check a link that goes to a piece of content you have that's fresher and more updated, you can also reach out to see if they are open to updating the link.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Major search engines consider backlinks as “votes” for a specific page. Improving your SERP rankings & increasing the total visitors coming to your website. Links remain one of the most important off-page ranking signals for search engines.

Types of Backlinks
dofollow Links,
tells engines that “the content on the other end of this link is important and should be noted. These are the most valuable links as they pass PageRank.
nofollow Links,
are ignored by search engines algorithms in most cases, meaning they’re less valuable for SEO.
sponsored Links, marks links that are advertisements or paid placements.
ugc Links,
marks user-generated content (UGC) links, such as comments and forum posts, with the ugc value.

Google's documentation on qualifying outbound links.

Created & Earned Links

Created Backlinks
You can create backlinks commenting on blog, adding your site to directories, and social media profiles. Anyone can do this so it's not the most effective way to improve search rankings.

Earned Backlinks
Earned links from high authority and relevant sites will always be the most valuable links you can earn. High authority sites can pass authority through dofollow hyperlinks. So how do you get backlinks? 

Internal Links
Internal links are useful for establishing site architecture and spreading link equity. They help establish the information hierarchy of your site and allowing you to add contextual content across pages.

How do I earn backlinks?

As the old adage goes content is king. Earning back links happens off the back of your content creation. Build valuable and unique content that can support others content. You can use tools such a help a reporter out (HARO) which connects journalists seeking expertise to include in their content.

You can also hunt for broken links on relevant sites using a free tool such as Check My Links. When you find broken links, reach out to let the author know and see if they are open to a new link to be put in. Additionally, if you check a link that goes to a piece of content you have that's fresher and more updated, you can also reach out to see if they are open to updating the link.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Major search engines consider backlinks as “votes” for a specific page. Improving your SERP rankings & increasing the total visitors coming to your website. Links remain one of the most important off-page ranking signals for search engines.

Types of Backlinks
dofollow Links,
tells engines that “the content on the other end of this link is important and should be noted. These are the most valuable links as they pass PageRank.
nofollow Links,
are ignored by search engines algorithms in most cases, meaning they’re less valuable for SEO.
sponsored Links, marks links that are advertisements or paid placements.
ugc Links,
marks user-generated content (UGC) links, such as comments and forum posts, with the ugc value.

Google's documentation on qualifying outbound links.

Created & Earned Links

Created Backlinks
You can create backlinks commenting on blog, adding your site to directories, and social media profiles. Anyone can do this so it's not the most effective way to improve search rankings.

Earned Backlinks
Earned links from high authority and relevant sites will always be the most valuable links you can earn. High authority sites can pass authority through dofollow hyperlinks. So how do you get backlinks? 

Internal Links
Internal links are useful for establishing site architecture and spreading link equity. They help establish the information hierarchy of your site and allowing you to add contextual content across pages.

How do I earn backlinks?

As the old adage goes content is king. Earning back links happens off the back of your content creation. Build valuable and unique content that can support others content. You can use tools such a help a reporter out (HARO) which connects journalists seeking expertise to include in their content.

You can also hunt for broken links on relevant sites using a free tool such as Check My Links. When you find broken links, reach out to let the author know and see if they are open to a new link to be put in. Additionally, if you check a link that goes to a piece of content you have that's fresher and more updated, you can also reach out to see if they are open to updating the link.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Major search engines consider backlinks as “votes” for a specific page. Improving your SERP rankings & increasing the total visitors coming to your website. Links remain one of the most important off-page ranking signals for search engines.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO