What is a customer persona?

Let’s break down a customer persona and why they matter. + a free sample customer persona.

Let’s break down a customer persona and why they matter. + a free sample customer persona.

What are customer personas and why do they matter?

A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of the larger segments of your target audience. 

The vast majority of companies will have anywhere from three (3) to eight (8) customer personas that will guide your content and marketing teams. These personas can be created by creating market research, competitor analysis, and analyzing your existing customer profiles (1st party data).  

Each persona should include a base overview of the archetype, their socioeconomic status, motivations, goals, challenges, fears, hobbies, brand affinity, and any relevant world trends that could influence their buying decisions. 
**At Marqz we also add custom sections for companies as needed during the Marqz branding process**

Your customer personas are a vital part of your marketing and branding infrastructure. Along with your style guide and consumer journey map, your marketing team will have the constraints and parameters needed to create content that speaks directly to your ideal customer persona(s). (also known as your ICP)

Here is a free sample Customer Persona that was created for a financial services company serving doctors and nurses:

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s break down a customer persona and why they matter. + a free sample customer persona.

Let’s break down a customer persona and why they matter. + a free sample customer persona.

What are customer personas and why do they matter?

A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of the larger segments of your target audience. 

The vast majority of companies will have anywhere from three (3) to eight (8) customer personas that will guide your content and marketing teams. These personas can be created by creating market research, competitor analysis, and analyzing your existing customer profiles (1st party data).  

Each persona should include a base overview of the archetype, their socioeconomic status, motivations, goals, challenges, fears, hobbies, brand affinity, and any relevant world trends that could influence their buying decisions. 
**At Marqz we also add custom sections for companies as needed during the Marqz branding process**

Your customer personas are a vital part of your marketing and branding infrastructure. Along with your style guide and consumer journey map, your marketing team will have the constraints and parameters needed to create content that speaks directly to your ideal customer persona(s). (also known as your ICP)

Here is a free sample Customer Persona that was created for a financial services company serving doctors and nurses:

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s break down a customer persona and why they matter. + a free sample customer persona.

Let’s break down a customer persona and why they matter. + a free sample customer persona.

What are customer personas and why do they matter?

A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of the larger segments of your target audience. 

The vast majority of companies will have anywhere from three (3) to eight (8) customer personas that will guide your content and marketing teams. These personas can be created by creating market research, competitor analysis, and analyzing your existing customer profiles (1st party data).  

Each persona should include a base overview of the archetype, their socioeconomic status, motivations, goals, challenges, fears, hobbies, brand affinity, and any relevant world trends that could influence their buying decisions. 
**At Marqz we also add custom sections for companies as needed during the Marqz branding process**

Your customer personas are a vital part of your marketing and branding infrastructure. Along with your style guide and consumer journey map, your marketing team will have the constraints and parameters needed to create content that speaks directly to your ideal customer persona(s). (also known as your ICP)

Here is a free sample Customer Persona that was created for a financial services company serving doctors and nurses:

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s break down a customer persona and why they matter. + a free sample customer persona.

Let’s break down a customer persona and why they matter. + a free sample customer persona.

What are customer personas and why do they matter?

A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of the larger segments of your target audience. 

The vast majority of companies will have anywhere from three (3) to eight (8) customer personas that will guide your content and marketing teams. These personas can be created by creating market research, competitor analysis, and analyzing your existing customer profiles (1st party data).  

Each persona should include a base overview of the archetype, their socioeconomic status, motivations, goals, challenges, fears, hobbies, brand affinity, and any relevant world trends that could influence their buying decisions. 
**At Marqz we also add custom sections for companies as needed during the Marqz branding process**

Your customer personas are a vital part of your marketing and branding infrastructure. Along with your style guide and consumer journey map, your marketing team will have the constraints and parameters needed to create content that speaks directly to your ideal customer persona(s). (also known as your ICP)

Here is a free sample Customer Persona that was created for a financial services company serving doctors and nurses:

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s break down a customer persona and why they matter. + a free sample customer persona.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s break down a customer persona and why they matter. + a free sample customer persona.

What are customer personas and why do they matter?

A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of the larger segments of your target audience. 

The vast majority of companies will have anywhere from three (3) to eight (8) customer personas that will guide your content and marketing teams. These personas can be created by creating market research, competitor analysis, and analyzing your existing customer profiles (1st party data).  

Each persona should include a base overview of the archetype, their socioeconomic status, motivations, goals, challenges, fears, hobbies, brand affinity, and any relevant world trends that could influence their buying decisions. 
**At Marqz we also add custom sections for companies as needed during the Marqz branding process**

Your customer personas are a vital part of your marketing and branding infrastructure. Along with your style guide and consumer journey map, your marketing team will have the constraints and parameters needed to create content that speaks directly to your ideal customer persona(s). (also known as your ICP)

Here is a free sample Customer Persona that was created for a financial services company serving doctors and nurses:

Let’s break down a customer persona and why they matter. + a free sample customer persona.

What are customer personas and why do they matter?

A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of the larger segments of your target audience. 

The vast majority of companies will have anywhere from three (3) to eight (8) customer personas that will guide your content and marketing teams. These personas can be created by creating market research, competitor analysis, and analyzing your existing customer profiles (1st party data).  

Each persona should include a base overview of the archetype, their socioeconomic status, motivations, goals, challenges, fears, hobbies, brand affinity, and any relevant world trends that could influence their buying decisions. 
**At Marqz we also add custom sections for companies as needed during the Marqz branding process**

Your customer personas are a vital part of your marketing and branding infrastructure. Along with your style guide and consumer journey map, your marketing team will have the constraints and parameters needed to create content that speaks directly to your ideal customer persona(s). (also known as your ICP)

Here is a free sample Customer Persona that was created for a financial services company serving doctors and nurses:

Let’s break down a customer persona and why they matter. + a free sample customer persona.

What are customer personas and why do they matter?

A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of the larger segments of your target audience. 

The vast majority of companies will have anywhere from three (3) to eight (8) customer personas that will guide your content and marketing teams. These personas can be created by creating market research, competitor analysis, and analyzing your existing customer profiles (1st party data).  

Each persona should include a base overview of the archetype, their socioeconomic status, motivations, goals, challenges, fears, hobbies, brand affinity, and any relevant world trends that could influence their buying decisions. 
**At Marqz we also add custom sections for companies as needed during the Marqz branding process**

Your customer personas are a vital part of your marketing and branding infrastructure. Along with your style guide and consumer journey map, your marketing team will have the constraints and parameters needed to create content that speaks directly to your ideal customer persona(s). (also known as your ICP)

Here is a free sample Customer Persona that was created for a financial services company serving doctors and nurses: