What is a style guide?

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

What is a style guide and why is it important?

Whether you’re leading the marketing of a gritty startup or larger B2B enterprise, a style guide should be a foundational component of your marketing operations and brand strategy. 

A style guide is a document that guides your entire marketing team. It does this by providing guidelines for both the voice/tone of your brand along with its design standards. It aligns all contributors of your marketing and brand collateral/creative, ensuring brand consistency across all fronts. Your style guide can also be shared with business partners that may also speak about you.

Style guides are also useful for businesses that engage temporary team members. If you use freelancers and contractors, your style guide helps them get familiar with your brand identity to consistently create seamless content. It ends up being a huge time saver from the perspective of content production. 

What elements can a style guide include?

  1. Overarching writing personality 
  2. Writing color and tone 
  3. Logo usage guidelines 
  4. Your brand color palette and color codes 
  5. Your brand fonts including complementary fonts
    *note that this is not an exhaustive list as many marketers define what should be included differently*
SEO Guide Sections
SEO Guide Home
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Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

What is a style guide and why is it important?

Whether you’re leading the marketing of a gritty startup or larger B2B enterprise, a style guide should be a foundational component of your marketing operations and brand strategy. 

A style guide is a document that guides your entire marketing team. It does this by providing guidelines for both the voice/tone of your brand along with its design standards. It aligns all contributors of your marketing and brand collateral/creative, ensuring brand consistency across all fronts. Your style guide can also be shared with business partners that may also speak about you.

Style guides are also useful for businesses that engage temporary team members. If you use freelancers and contractors, your style guide helps them get familiar with your brand identity to consistently create seamless content. It ends up being a huge time saver from the perspective of content production. 

What elements can a style guide include?

  1. Overarching writing personality 
  2. Writing color and tone 
  3. Logo usage guidelines 
  4. Your brand color palette and color codes 
  5. Your brand fonts including complementary fonts
    *note that this is not an exhaustive list as many marketers define what should be included differently*
SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

What is a style guide and why is it important?

Whether you’re leading the marketing of a gritty startup or larger B2B enterprise, a style guide should be a foundational component of your marketing operations and brand strategy. 

A style guide is a document that guides your entire marketing team. It does this by providing guidelines for both the voice/tone of your brand along with its design standards. It aligns all contributors of your marketing and brand collateral/creative, ensuring brand consistency across all fronts. Your style guide can also be shared with business partners that may also speak about you.

Style guides are also useful for businesses that engage temporary team members. If you use freelancers and contractors, your style guide helps them get familiar with your brand identity to consistently create seamless content. It ends up being a huge time saver from the perspective of content production. 

What elements can a style guide include?

  1. Overarching writing personality 
  2. Writing color and tone 
  3. Logo usage guidelines 
  4. Your brand color palette and color codes 
  5. Your brand fonts including complementary fonts
    *note that this is not an exhaustive list as many marketers define what should be included differently*
SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

What is a style guide and why is it important?

Whether you’re leading the marketing of a gritty startup or larger B2B enterprise, a style guide should be a foundational component of your marketing operations and brand strategy. 

A style guide is a document that guides your entire marketing team. It does this by providing guidelines for both the voice/tone of your brand along with its design standards. It aligns all contributors of your marketing and brand collateral/creative, ensuring brand consistency across all fronts. Your style guide can also be shared with business partners that may also speak about you.

Style guides are also useful for businesses that engage temporary team members. If you use freelancers and contractors, your style guide helps them get familiar with your brand identity to consistently create seamless content. It ends up being a huge time saver from the perspective of content production. 

What elements can a style guide include?

  1. Overarching writing personality 
  2. Writing color and tone 
  3. Logo usage guidelines 
  4. Your brand color palette and color codes 
  5. Your brand fonts including complementary fonts
    *note that this is not an exhaustive list as many marketers define what should be included differently*
SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

What is a style guide and why is it important?

Whether you’re leading the marketing of a gritty startup or larger B2B enterprise, a style guide should be a foundational component of your marketing operations and brand strategy. 

A style guide is a document that guides your entire marketing team. It does this by providing guidelines for both the voice/tone of your brand along with its design standards. It aligns all contributors of your marketing and brand collateral/creative, ensuring brand consistency across all fronts. Your style guide can also be shared with business partners that may also speak about you.

Style guides are also useful for businesses that engage temporary team members. If you use freelancers and contractors, your style guide helps them get familiar with your brand identity to consistently create seamless content. It ends up being a huge time saver from the perspective of content production. 

What elements can a style guide include?

  1. Overarching writing personality 
  2. Writing color and tone 
  3. Logo usage guidelines 
  4. Your brand color palette and color codes 
  5. Your brand fonts including complementary fonts
    *note that this is not an exhaustive list as many marketers define what should be included differently*

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

What is a style guide and why is it important?

Whether you’re leading the marketing of a gritty startup or larger B2B enterprise, a style guide should be a foundational component of your marketing operations and brand strategy. 

A style guide is a document that guides your entire marketing team. It does this by providing guidelines for both the voice/tone of your brand along with its design standards. It aligns all contributors of your marketing and brand collateral/creative, ensuring brand consistency across all fronts. Your style guide can also be shared with business partners that may also speak about you.

Style guides are also useful for businesses that engage temporary team members. If you use freelancers and contractors, your style guide helps them get familiar with your brand identity to consistently create seamless content. It ends up being a huge time saver from the perspective of content production. 

What elements can a style guide include?

  1. Overarching writing personality 
  2. Writing color and tone 
  3. Logo usage guidelines 
  4. Your brand color palette and color codes 
  5. Your brand fonts including complementary fonts
    *note that this is not an exhaustive list as many marketers define what should be included differently*

Let’s dive into the role of a style guide as a foundational part of your marketing operations. We’ll break down the elements that a style guide can include + a free example style guide.

What is a style guide and why is it important?

Whether you’re leading the marketing of a gritty startup or larger B2B enterprise, a style guide should be a foundational component of your marketing operations and brand strategy. 

A style guide is a document that guides your entire marketing team. It does this by providing guidelines for both the voice/tone of your brand along with its design standards. It aligns all contributors of your marketing and brand collateral/creative, ensuring brand consistency across all fronts. Your style guide can also be shared with business partners that may also speak about you.

Style guides are also useful for businesses that engage temporary team members. If you use freelancers and contractors, your style guide helps them get familiar with your brand identity to consistently create seamless content. It ends up being a huge time saver from the perspective of content production. 

What elements can a style guide include?

  1. Overarching writing personality 
  2. Writing color and tone 
  3. Logo usage guidelines 
  4. Your brand color palette and color codes 
  5. Your brand fonts including complementary fonts
    *note that this is not an exhaustive list as many marketers define what should be included differently*