Creating Effective Value Propositions

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

Video Transcript (for you readers!)

Let’s discuss how to create an effective value proposition. When creating your value prop, this is the first question you must ask yourself & the four points that address the different aspects of the question as color-coded below. 

The question you want to ask yourself is if I am your ideal prospect, why should I buy from you rather than your competitors? 

So number one, you are answering a first-person question posed in the mind of your customer. Number two, you must serve a specific customer segment. Number three, you present a specific action & answer why that action should be taken. Why should I buy? And then number four, What do you do that only you can do. Aka. your differentiating factor.

At the bottom of this slide, we have a great example of a value proposition from Uber near the time they were breaking into the market. Their headline “Tap the app, get a ride nails one through three. Their subheading addresses #4 perfectly. “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

At this point in the market, let’s think back. Would you rather flag down a taxi, or easily tap the app… the market clearly preferred the latter.  

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If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

Video Transcript (for you readers!)

Let’s discuss how to create an effective value proposition. When creating your value prop, this is the first question you must ask yourself & the four points that address the different aspects of the question as color-coded below. 

The question you want to ask yourself is if I am your ideal prospect, why should I buy from you rather than your competitors? 

So number one, you are answering a first-person question posed in the mind of your customer. Number two, you must serve a specific customer segment. Number three, you present a specific action & answer why that action should be taken. Why should I buy? And then number four, What do you do that only you can do. Aka. your differentiating factor.

At the bottom of this slide, we have a great example of a value proposition from Uber near the time they were breaking into the market. Their headline “Tap the app, get a ride nails one through three. Their subheading addresses #4 perfectly. “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

At this point in the market, let’s think back. Would you rather flag down a taxi, or easily tap the app… the market clearly preferred the latter.  

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

Video Transcript (for you readers!)

Let’s discuss how to create an effective value proposition. When creating your value prop, this is the first question you must ask yourself & the four points that address the different aspects of the question as color-coded below. 

The question you want to ask yourself is if I am your ideal prospect, why should I buy from you rather than your competitors? 

So number one, you are answering a first-person question posed in the mind of your customer. Number two, you must serve a specific customer segment. Number three, you present a specific action & answer why that action should be taken. Why should I buy? And then number four, What do you do that only you can do. Aka. your differentiating factor.

At the bottom of this slide, we have a great example of a value proposition from Uber near the time they were breaking into the market. Their headline “Tap the app, get a ride nails one through three. Their subheading addresses #4 perfectly. “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

At this point in the market, let’s think back. Would you rather flag down a taxi, or easily tap the app… the market clearly preferred the latter.  

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

Video Transcript (for you readers!)

Let’s discuss how to create an effective value proposition. When creating your value prop, this is the first question you must ask yourself & the four points that address the different aspects of the question as color-coded below. 

The question you want to ask yourself is if I am your ideal prospect, why should I buy from you rather than your competitors? 

So number one, you are answering a first-person question posed in the mind of your customer. Number two, you must serve a specific customer segment. Number three, you present a specific action & answer why that action should be taken. Why should I buy? And then number four, What do you do that only you can do. Aka. your differentiating factor.

At the bottom of this slide, we have a great example of a value proposition from Uber near the time they were breaking into the market. Their headline “Tap the app, get a ride nails one through three. Their subheading addresses #4 perfectly. “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

At this point in the market, let’s think back. Would you rather flag down a taxi, or easily tap the app… the market clearly preferred the latter.  

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

Video Transcript (for you readers!)

Let’s discuss how to create an effective value proposition. When creating your value prop, this is the first question you must ask yourself & the four points that address the different aspects of the question as color-coded below. 

The question you want to ask yourself is if I am your ideal prospect, why should I buy from you rather than your competitors? 

So number one, you are answering a first-person question posed in the mind of your customer. Number two, you must serve a specific customer segment. Number three, you present a specific action & answer why that action should be taken. Why should I buy? And then number four, What do you do that only you can do. Aka. your differentiating factor.

At the bottom of this slide, we have a great example of a value proposition from Uber near the time they were breaking into the market. Their headline “Tap the app, get a ride nails one through three. Their subheading addresses #4 perfectly. “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

At this point in the market, let’s think back. Would you rather flag down a taxi, or easily tap the app… the market clearly preferred the latter.  

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

Video Transcript (for you readers!)

Let’s discuss how to create an effective value proposition. When creating your value prop, this is the first question you must ask yourself & the four points that address the different aspects of the question as color-coded below. 

The question you want to ask yourself is if I am your ideal prospect, why should I buy from you rather than your competitors? 

So number one, you are answering a first-person question posed in the mind of your customer. Number two, you must serve a specific customer segment. Number three, you present a specific action & answer why that action should be taken. Why should I buy? And then number four, What do you do that only you can do. Aka. your differentiating factor.

At the bottom of this slide, we have a great example of a value proposition from Uber near the time they were breaking into the market. Their headline “Tap the app, get a ride nails one through three. Their subheading addresses #4 perfectly. “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

At this point in the market, let’s think back. Would you rather flag down a taxi, or easily tap the app… the market clearly preferred the latter.  

If your value proposition flops, your funnel flops. In this Marqz video short, let’s break down how you can create effective value propositions!

Video Transcript (for you readers!)

Let’s discuss how to create an effective value proposition. When creating your value prop, this is the first question you must ask yourself & the four points that address the different aspects of the question as color-coded below. 

The question you want to ask yourself is if I am your ideal prospect, why should I buy from you rather than your competitors? 

So number one, you are answering a first-person question posed in the mind of your customer. Number two, you must serve a specific customer segment. Number three, you present a specific action & answer why that action should be taken. Why should I buy? And then number four, What do you do that only you can do. Aka. your differentiating factor.

At the bottom of this slide, we have a great example of a value proposition from Uber near the time they were breaking into the market. Their headline “Tap the app, get a ride nails one through three. Their subheading addresses #4 perfectly. “Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

At this point in the market, let’s think back. Would you rather flag down a taxi, or easily tap the app… the market clearly preferred the latter.