The keyword here is “Again”.
Again, implies that something has been lost and we tend to really hate losing things. It triggers Loss Aversion, a common principle where losing things tends to feel far worse than gaining something new. It also implied that this is a good solution to get back what has been lost.
With the complete reframing caused by “Again”, The Endowment Effect comes into play. (Peoples tendency to value things they already have more than something new) It attempts to remind people that “America used to be great”, and that change was not all that risky.
From this perspective what became risky was sticking with the status quo that got people to this point.
This vital word and format can also play a vital role in “surfacing the cost of inaction” in later messaging.
Coupled with Loss Aversion & The Endowment Effect, this becomes a powerful tool to strongly encourage a desired behavior.
Framing new things as regaining a loss is a clever and effective way to battle inertia/inaction.
For an object at rest tends to stay at rest.