2022 Marketing Trends

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

First number one, brands will utilize user-generated content (UGC) at an accelerated rate as consumer preferences trend towards authenticity & transparency. This trend is applicable across all industries & will help brands cut through the noise in a way that resonates. Again, people buy from people, not corporations. 
Number two, brands integrating their messaging via influencers allows them to speak to an audience in an authentic and new way. Digital-first influencers are still new enough that the ROAS when done well can be absolutely unmatched. This can work great for e-commerce, consumer packaged goods, entertainment, sports, art, auto, travel & lifestyle, and many other industries. Healthcare companies can also leverage local influencers, community events, and public relations for similar results. 
Number three is all about social selling & personalization within the buying process. Social selling & personalization work for both B2B & direct to consumer companies. But I’d like to stress for B2B it is vital to use social selling for effective lead generation. You can utilize sales enablement tools such as Uplead, or any of their various competitors along with social media to personalize your selling process and outreach programs. 

The image on the right is a great example of UGC sharing from Starbucks via Instagram. It’s what they call “the regram”, where they re-share and credit customers posting about their products. 
The image on the bottom of this slide shows the new Instagram collaboration feature. Which was quite literally just released ten days ago. (Oct. 19th 2021)

Now our final two trends… 

Vertical short-form video has taken over platforms such as TikTok, Instagram with its Reels, & even YouTube with its video shorts. The emergence of Twitter threads will also continue to prove the best way of growing organic traffic on Twitter. Now a more important note about social platforms, when you see them release a new feature they are attempting to popularize, lean into that feature. This will put the algorithms in your favor. 
And now number five, social platforms will continue to add new shopping features along with newsletter modules directly and natively to their platforms. Many of the industries that can leverage influencers will also want to keep their eyes peeled as social platforms roll out native shopping features and widgets. Platforms are beginning to understand how they can leverage their own platforms to reduce friction within the conversions cycle.    

The images below show the Twitter shopping module, which they began piloting in July of this year (2021). & the 2nd image shows the integration of Spotify & Shopify which just launched yesterday. (Oct 20th 2021)

SEO Guide Sections
SEO Guide Home
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Link Building
Ecommerce SEO

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

First number one, brands will utilize user-generated content (UGC) at an accelerated rate as consumer preferences trend towards authenticity & transparency. This trend is applicable across all industries & will help brands cut through the noise in a way that resonates. Again, people buy from people, not corporations. 
Number two, brands integrating their messaging via influencers allows them to speak to an audience in an authentic and new way. Digital-first influencers are still new enough that the ROAS when done well can be absolutely unmatched. This can work great for e-commerce, consumer packaged goods, entertainment, sports, art, auto, travel & lifestyle, and many other industries. Healthcare companies can also leverage local influencers, community events, and public relations for similar results. 
Number three is all about social selling & personalization within the buying process. Social selling & personalization work for both B2B & direct to consumer companies. But I’d like to stress for B2B it is vital to use social selling for effective lead generation. You can utilize sales enablement tools such as Uplead, or any of their various competitors along with social media to personalize your selling process and outreach programs. 

The image on the right is a great example of UGC sharing from Starbucks via Instagram. It’s what they call “the regram”, where they re-share and credit customers posting about their products. 
The image on the bottom of this slide shows the new Instagram collaboration feature. Which was quite literally just released ten days ago. (Oct. 19th 2021)

Now our final two trends… 

Vertical short-form video has taken over platforms such as TikTok, Instagram with its Reels, & even YouTube with its video shorts. The emergence of Twitter threads will also continue to prove the best way of growing organic traffic on Twitter. Now a more important note about social platforms, when you see them release a new feature they are attempting to popularize, lean into that feature. This will put the algorithms in your favor. 
And now number five, social platforms will continue to add new shopping features along with newsletter modules directly and natively to their platforms. Many of the industries that can leverage influencers will also want to keep their eyes peeled as social platforms roll out native shopping features and widgets. Platforms are beginning to understand how they can leverage their own platforms to reduce friction within the conversions cycle.    

The images below show the Twitter shopping module, which they began piloting in July of this year (2021). & the 2nd image shows the integration of Spotify & Shopify which just launched yesterday. (Oct 20th 2021)

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

First number one, brands will utilize user-generated content (UGC) at an accelerated rate as consumer preferences trend towards authenticity & transparency. This trend is applicable across all industries & will help brands cut through the noise in a way that resonates. Again, people buy from people, not corporations. 
Number two, brands integrating their messaging via influencers allows them to speak to an audience in an authentic and new way. Digital-first influencers are still new enough that the ROAS when done well can be absolutely unmatched. This can work great for e-commerce, consumer packaged goods, entertainment, sports, art, auto, travel & lifestyle, and many other industries. Healthcare companies can also leverage local influencers, community events, and public relations for similar results. 
Number three is all about social selling & personalization within the buying process. Social selling & personalization work for both B2B & direct to consumer companies. But I’d like to stress for B2B it is vital to use social selling for effective lead generation. You can utilize sales enablement tools such as Uplead, or any of their various competitors along with social media to personalize your selling process and outreach programs. 

The image on the right is a great example of UGC sharing from Starbucks via Instagram. It’s what they call “the regram”, where they re-share and credit customers posting about their products. 
The image on the bottom of this slide shows the new Instagram collaboration feature. Which was quite literally just released ten days ago. (Oct. 19th 2021)

Now our final two trends… 

Vertical short-form video has taken over platforms such as TikTok, Instagram with its Reels, & even YouTube with its video shorts. The emergence of Twitter threads will also continue to prove the best way of growing organic traffic on Twitter. Now a more important note about social platforms, when you see them release a new feature they are attempting to popularize, lean into that feature. This will put the algorithms in your favor. 
And now number five, social platforms will continue to add new shopping features along with newsletter modules directly and natively to their platforms. Many of the industries that can leverage influencers will also want to keep their eyes peeled as social platforms roll out native shopping features and widgets. Platforms are beginning to understand how they can leverage their own platforms to reduce friction within the conversions cycle.    

The images below show the Twitter shopping module, which they began piloting in July of this year (2021). & the 2nd image shows the integration of Spotify & Shopify which just launched yesterday. (Oct 20th 2021)

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

First number one, brands will utilize user-generated content (UGC) at an accelerated rate as consumer preferences trend towards authenticity & transparency. This trend is applicable across all industries & will help brands cut through the noise in a way that resonates. Again, people buy from people, not corporations. 
Number two, brands integrating their messaging via influencers allows them to speak to an audience in an authentic and new way. Digital-first influencers are still new enough that the ROAS when done well can be absolutely unmatched. This can work great for e-commerce, consumer packaged goods, entertainment, sports, art, auto, travel & lifestyle, and many other industries. Healthcare companies can also leverage local influencers, community events, and public relations for similar results. 
Number three is all about social selling & personalization within the buying process. Social selling & personalization work for both B2B & direct to consumer companies. But I’d like to stress for B2B it is vital to use social selling for effective lead generation. You can utilize sales enablement tools such as Uplead, or any of their various competitors along with social media to personalize your selling process and outreach programs. 

The image on the right is a great example of UGC sharing from Starbucks via Instagram. It’s what they call “the regram”, where they re-share and credit customers posting about their products. 
The image on the bottom of this slide shows the new Instagram collaboration feature. Which was quite literally just released ten days ago. (Oct. 19th 2021)

Now our final two trends… 

Vertical short-form video has taken over platforms such as TikTok, Instagram with its Reels, & even YouTube with its video shorts. The emergence of Twitter threads will also continue to prove the best way of growing organic traffic on Twitter. Now a more important note about social platforms, when you see them release a new feature they are attempting to popularize, lean into that feature. This will put the algorithms in your favor. 
And now number five, social platforms will continue to add new shopping features along with newsletter modules directly and natively to their platforms. Many of the industries that can leverage influencers will also want to keep their eyes peeled as social platforms roll out native shopping features and widgets. Platforms are beginning to understand how they can leverage their own platforms to reduce friction within the conversions cycle.    

The images below show the Twitter shopping module, which they began piloting in July of this year (2021). & the 2nd image shows the integration of Spotify & Shopify which just launched yesterday. (Oct 20th 2021)

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

First number one, brands will utilize user-generated content (UGC) at an accelerated rate as consumer preferences trend towards authenticity & transparency. This trend is applicable across all industries & will help brands cut through the noise in a way that resonates. Again, people buy from people, not corporations. 
Number two, brands integrating their messaging via influencers allows them to speak to an audience in an authentic and new way. Digital-first influencers are still new enough that the ROAS when done well can be absolutely unmatched. This can work great for e-commerce, consumer packaged goods, entertainment, sports, art, auto, travel & lifestyle, and many other industries. Healthcare companies can also leverage local influencers, community events, and public relations for similar results. 
Number three is all about social selling & personalization within the buying process. Social selling & personalization work for both B2B & direct to consumer companies. But I’d like to stress for B2B it is vital to use social selling for effective lead generation. You can utilize sales enablement tools such as Uplead, or any of their various competitors along with social media to personalize your selling process and outreach programs. 

The image on the right is a great example of UGC sharing from Starbucks via Instagram. It’s what they call “the regram”, where they re-share and credit customers posting about their products. 
The image on the bottom of this slide shows the new Instagram collaboration feature. Which was quite literally just released ten days ago. (Oct. 19th 2021)

Now our final two trends… 

Vertical short-form video has taken over platforms such as TikTok, Instagram with its Reels, & even YouTube with its video shorts. The emergence of Twitter threads will also continue to prove the best way of growing organic traffic on Twitter. Now a more important note about social platforms, when you see them release a new feature they are attempting to popularize, lean into that feature. This will put the algorithms in your favor. 
And now number five, social platforms will continue to add new shopping features along with newsletter modules directly and natively to their platforms. Many of the industries that can leverage influencers will also want to keep their eyes peeled as social platforms roll out native shopping features and widgets. Platforms are beginning to understand how they can leverage their own platforms to reduce friction within the conversions cycle.    

The images below show the Twitter shopping module, which they began piloting in July of this year (2021). & the 2nd image shows the integration of Spotify & Shopify which just launched yesterday. (Oct 20th 2021)

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

First number one, brands will utilize user-generated content (UGC) at an accelerated rate as consumer preferences trend towards authenticity & transparency. This trend is applicable across all industries & will help brands cut through the noise in a way that resonates. Again, people buy from people, not corporations. 
Number two, brands integrating their messaging via influencers allows them to speak to an audience in an authentic and new way. Digital-first influencers are still new enough that the ROAS when done well can be absolutely unmatched. This can work great for e-commerce, consumer packaged goods, entertainment, sports, art, auto, travel & lifestyle, and many other industries. Healthcare companies can also leverage local influencers, community events, and public relations for similar results. 
Number three is all about social selling & personalization within the buying process. Social selling & personalization work for both B2B & direct to consumer companies. But I’d like to stress for B2B it is vital to use social selling for effective lead generation. You can utilize sales enablement tools such as Uplead, or any of their various competitors along with social media to personalize your selling process and outreach programs. 

The image on the right is a great example of UGC sharing from Starbucks via Instagram. It’s what they call “the regram”, where they re-share and credit customers posting about their products. 
The image on the bottom of this slide shows the new Instagram collaboration feature. Which was quite literally just released ten days ago. (Oct. 19th 2021)

Now our final two trends… 

Vertical short-form video has taken over platforms such as TikTok, Instagram with its Reels, & even YouTube with its video shorts. The emergence of Twitter threads will also continue to prove the best way of growing organic traffic on Twitter. Now a more important note about social platforms, when you see them release a new feature they are attempting to popularize, lean into that feature. This will put the algorithms in your favor. 
And now number five, social platforms will continue to add new shopping features along with newsletter modules directly and natively to their platforms. Many of the industries that can leverage influencers will also want to keep their eyes peeled as social platforms roll out native shopping features and widgets. Platforms are beginning to understand how they can leverage their own platforms to reduce friction within the conversions cycle.    

The images below show the Twitter shopping module, which they began piloting in July of this year (2021). & the 2nd image shows the integration of Spotify & Shopify which just launched yesterday. (Oct 20th 2021)

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

Let’s look at five emerging marketing trends you’ll want to leverage in 2022 and beyond.

First number one, brands will utilize user-generated content (UGC) at an accelerated rate as consumer preferences trend towards authenticity & transparency. This trend is applicable across all industries & will help brands cut through the noise in a way that resonates. Again, people buy from people, not corporations. 
Number two, brands integrating their messaging via influencers allows them to speak to an audience in an authentic and new way. Digital-first influencers are still new enough that the ROAS when done well can be absolutely unmatched. This can work great for e-commerce, consumer packaged goods, entertainment, sports, art, auto, travel & lifestyle, and many other industries. Healthcare companies can also leverage local influencers, community events, and public relations for similar results. 
Number three is all about social selling & personalization within the buying process. Social selling & personalization work for both B2B & direct to consumer companies. But I’d like to stress for B2B it is vital to use social selling for effective lead generation. You can utilize sales enablement tools such as Uplead, or any of their various competitors along with social media to personalize your selling process and outreach programs. 

The image on the right is a great example of UGC sharing from Starbucks via Instagram. It’s what they call “the regram”, where they re-share and credit customers posting about their products. 
The image on the bottom of this slide shows the new Instagram collaboration feature. Which was quite literally just released ten days ago. (Oct. 19th 2021)

Now our final two trends… 

Vertical short-form video has taken over platforms such as TikTok, Instagram with its Reels, & even YouTube with its video shorts. The emergence of Twitter threads will also continue to prove the best way of growing organic traffic on Twitter. Now a more important note about social platforms, when you see them release a new feature they are attempting to popularize, lean into that feature. This will put the algorithms in your favor. 
And now number five, social platforms will continue to add new shopping features along with newsletter modules directly and natively to their platforms. Many of the industries that can leverage influencers will also want to keep their eyes peeled as social platforms roll out native shopping features and widgets. Platforms are beginning to understand how they can leverage their own platforms to reduce friction within the conversions cycle.    

The images below show the Twitter shopping module, which they began piloting in July of this year (2021). & the 2nd image shows the integration of Spotify & Shopify which just launched yesterday. (Oct 20th 2021)