The Conversion Funnel

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Video Transcript (for you readers!)

Let’s rethink the standard sales funnel. Let’s flip it upside down, because conversions truly occur after several micro yeses upwards. 

On the right side here, we have a formula known as the conversions heuristic. Note this is not an equation to solve, but a mental model & checklist to guide marketing efforts. Also note, we can never guarantee conversions, but we can do things that sway the probability of conversions in our favor. Now let’s break down the heuristic. 

Firstly, The numeric value in front of each variable indicates its impact on the probability of conversion. (C) represents that probability. 

(M) represents the consumer’s intrinsic motivation to buy.

(V) Your value proposition answers the question of “why should I buy from you?” Which we will discuss in the next slide. 

(I) is the benefit the customer receives by working with you. A few examples would be a great product or service, fast shipping, a free quote, or a free gift.

(F) is the “cost” associated with receiving the incentive. A few examples that cause unneeded Friction are difficulty using an out of date, or poorly designed website, and an overly complicated sign-up form or check-out process.

The final variable of the conversions heuristic (A) Represents anxiety, we must understand there’s nothing you can do to entirely eliminate anxiety, but we can mitigate its influence. Updating your website, securing it with an SSL certificate, responding to reviews, and sharing user-generated content or (UGC), to leverage social proof are a few ways to do just that.

*credit to Flint McGlaughlin, CEO and Managing Director, MECLABS Institute for the creation of the conversions heuristic*

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Video Transcript (for you readers!)

Let’s rethink the standard sales funnel. Let’s flip it upside down, because conversions truly occur after several micro yeses upwards. 

On the right side here, we have a formula known as the conversions heuristic. Note this is not an equation to solve, but a mental model & checklist to guide marketing efforts. Also note, we can never guarantee conversions, but we can do things that sway the probability of conversions in our favor. Now let’s break down the heuristic. 

Firstly, The numeric value in front of each variable indicates its impact on the probability of conversion. (C) represents that probability. 

(M) represents the consumer’s intrinsic motivation to buy.

(V) Your value proposition answers the question of “why should I buy from you?” Which we will discuss in the next slide. 

(I) is the benefit the customer receives by working with you. A few examples would be a great product or service, fast shipping, a free quote, or a free gift.

(F) is the “cost” associated with receiving the incentive. A few examples that cause unneeded Friction are difficulty using an out of date, or poorly designed website, and an overly complicated sign-up form or check-out process.

The final variable of the conversions heuristic (A) Represents anxiety, we must understand there’s nothing you can do to entirely eliminate anxiety, but we can mitigate its influence. Updating your website, securing it with an SSL certificate, responding to reviews, and sharing user-generated content or (UGC), to leverage social proof are a few ways to do just that.

*credit to Flint McGlaughlin, CEO and Managing Director, MECLABS Institute for the creation of the conversions heuristic*

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Video Transcript (for you readers!)

Let’s rethink the standard sales funnel. Let’s flip it upside down, because conversions truly occur after several micro yeses upwards. 

On the right side here, we have a formula known as the conversions heuristic. Note this is not an equation to solve, but a mental model & checklist to guide marketing efforts. Also note, we can never guarantee conversions, but we can do things that sway the probability of conversions in our favor. Now let’s break down the heuristic. 

Firstly, The numeric value in front of each variable indicates its impact on the probability of conversion. (C) represents that probability. 

(M) represents the consumer’s intrinsic motivation to buy.

(V) Your value proposition answers the question of “why should I buy from you?” Which we will discuss in the next slide. 

(I) is the benefit the customer receives by working with you. A few examples would be a great product or service, fast shipping, a free quote, or a free gift.

(F) is the “cost” associated with receiving the incentive. A few examples that cause unneeded Friction are difficulty using an out of date, or poorly designed website, and an overly complicated sign-up form or check-out process.

The final variable of the conversions heuristic (A) Represents anxiety, we must understand there’s nothing you can do to entirely eliminate anxiety, but we can mitigate its influence. Updating your website, securing it with an SSL certificate, responding to reviews, and sharing user-generated content or (UGC), to leverage social proof are a few ways to do just that.

*credit to Flint McGlaughlin, CEO and Managing Director, MECLABS Institute for the creation of the conversions heuristic*

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Video Transcript (for you readers!)

Let’s rethink the standard sales funnel. Let’s flip it upside down, because conversions truly occur after several micro yeses upwards. 

On the right side here, we have a formula known as the conversions heuristic. Note this is not an equation to solve, but a mental model & checklist to guide marketing efforts. Also note, we can never guarantee conversions, but we can do things that sway the probability of conversions in our favor. Now let’s break down the heuristic. 

Firstly, The numeric value in front of each variable indicates its impact on the probability of conversion. (C) represents that probability. 

(M) represents the consumer’s intrinsic motivation to buy.

(V) Your value proposition answers the question of “why should I buy from you?” Which we will discuss in the next slide. 

(I) is the benefit the customer receives by working with you. A few examples would be a great product or service, fast shipping, a free quote, or a free gift.

(F) is the “cost” associated with receiving the incentive. A few examples that cause unneeded Friction are difficulty using an out of date, or poorly designed website, and an overly complicated sign-up form or check-out process.

The final variable of the conversions heuristic (A) Represents anxiety, we must understand there’s nothing you can do to entirely eliminate anxiety, but we can mitigate its influence. Updating your website, securing it with an SSL certificate, responding to reviews, and sharing user-generated content or (UGC), to leverage social proof are a few ways to do just that.

*credit to Flint McGlaughlin, CEO and Managing Director, MECLABS Institute for the creation of the conversions heuristic*

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

SEO Guide Sections
SEO Guide Home
SEO Ranking Factors
Keywords & Content
HTML & Schema
Trust & Authority
Landmines
SEO Trends
SEO Tools
Link Building
Ecommerce SEO

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Video Transcript (for you readers!)

Let’s rethink the standard sales funnel. Let’s flip it upside down, because conversions truly occur after several micro yeses upwards. 

On the right side here, we have a formula known as the conversions heuristic. Note this is not an equation to solve, but a mental model & checklist to guide marketing efforts. Also note, we can never guarantee conversions, but we can do things that sway the probability of conversions in our favor. Now let’s break down the heuristic. 

Firstly, The numeric value in front of each variable indicates its impact on the probability of conversion. (C) represents that probability. 

(M) represents the consumer’s intrinsic motivation to buy.

(V) Your value proposition answers the question of “why should I buy from you?” Which we will discuss in the next slide. 

(I) is the benefit the customer receives by working with you. A few examples would be a great product or service, fast shipping, a free quote, or a free gift.

(F) is the “cost” associated with receiving the incentive. A few examples that cause unneeded Friction are difficulty using an out of date, or poorly designed website, and an overly complicated sign-up form or check-out process.

The final variable of the conversions heuristic (A) Represents anxiety, we must understand there’s nothing you can do to entirely eliminate anxiety, but we can mitigate its influence. Updating your website, securing it with an SSL certificate, responding to reviews, and sharing user-generated content or (UGC), to leverage social proof are a few ways to do just that.

*credit to Flint McGlaughlin, CEO and Managing Director, MECLABS Institute for the creation of the conversions heuristic*

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Video Transcript (for you readers!)

Let’s rethink the standard sales funnel. Let’s flip it upside down, because conversions truly occur after several micro yeses upwards. 

On the right side here, we have a formula known as the conversions heuristic. Note this is not an equation to solve, but a mental model & checklist to guide marketing efforts. Also note, we can never guarantee conversions, but we can do things that sway the probability of conversions in our favor. Now let’s break down the heuristic. 

Firstly, The numeric value in front of each variable indicates its impact on the probability of conversion. (C) represents that probability. 

(M) represents the consumer’s intrinsic motivation to buy.

(V) Your value proposition answers the question of “why should I buy from you?” Which we will discuss in the next slide. 

(I) is the benefit the customer receives by working with you. A few examples would be a great product or service, fast shipping, a free quote, or a free gift.

(F) is the “cost” associated with receiving the incentive. A few examples that cause unneeded Friction are difficulty using an out of date, or poorly designed website, and an overly complicated sign-up form or check-out process.

The final variable of the conversions heuristic (A) Represents anxiety, we must understand there’s nothing you can do to entirely eliminate anxiety, but we can mitigate its influence. Updating your website, securing it with an SSL certificate, responding to reviews, and sharing user-generated content or (UGC), to leverage social proof are a few ways to do just that.

*credit to Flint McGlaughlin, CEO and Managing Director, MECLABS Institute for the creation of the conversions heuristic*

Let’s think about the standard sales funnel a little differently.  In this Marqz video short, we flip the funnel and break down a mental model & checklist to guide marketing efforts.

Video Transcript (for you readers!)

Let’s rethink the standard sales funnel. Let’s flip it upside down, because conversions truly occur after several micro yeses upwards. 

On the right side here, we have a formula known as the conversions heuristic. Note this is not an equation to solve, but a mental model & checklist to guide marketing efforts. Also note, we can never guarantee conversions, but we can do things that sway the probability of conversions in our favor. Now let’s break down the heuristic. 

Firstly, The numeric value in front of each variable indicates its impact on the probability of conversion. (C) represents that probability. 

(M) represents the consumer’s intrinsic motivation to buy.

(V) Your value proposition answers the question of “why should I buy from you?” Which we will discuss in the next slide. 

(I) is the benefit the customer receives by working with you. A few examples would be a great product or service, fast shipping, a free quote, or a free gift.

(F) is the “cost” associated with receiving the incentive. A few examples that cause unneeded Friction are difficulty using an out of date, or poorly designed website, and an overly complicated sign-up form or check-out process.

The final variable of the conversions heuristic (A) Represents anxiety, we must understand there’s nothing you can do to entirely eliminate anxiety, but we can mitigate its influence. Updating your website, securing it with an SSL certificate, responding to reviews, and sharing user-generated content or (UGC), to leverage social proof are a few ways to do just that.

*credit to Flint McGlaughlin, CEO and Managing Director, MECLABS Institute for the creation of the conversions heuristic*