1. The Volkswagen Group makes both cars branded as "VW" and "Lamborghini".
2. The Toyota Motor Corporation makes cars branded as "Toyota" and "Lexus".
3. Coca-Cola has been the market-leading soft drink for decades. Studies have shown that a significant percentage of people prefer drinks labeled as Coca-Cola regardless of what is actually in the can/bottle/cup.
Dive into the neuroscience of branding in our full "What is a brand" resource @ https://www.marqz.co/marketingresources/what-is-a-brand
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